JANUARY 25, 2018

I don't know for you, but I always get really excited if I receive a package (whatever the content is)but if it also shows some kind of consciousness, it's TOP!

I remember going CRAZY when, in my previous profession, I used to get huge packages full of foam peanuts to protect, let's say, ONE tiny tile sample. That infuriated me! (they are useless and not recyclable...)

When I created my own company -focused on sustainability, handmade, recycled-recycling, giving back and living slower and better- plastic was banned, of course.

So, I researched and researched and researched in order to offer a packaging that would have been sustainable but not ugly, simple but sophisticated, elegant but not pretentious.

And, you know it by now, I came out with my organic cotton pouches in the kraft shell box with the silk ribbon.
The mailing cardboard box is 100% post-consumer and post-industrial, fully recyclable and biodegradable, with absolutely no virgin fiber content. Made in the USA.

Now, I was proud. :)

But not totally satisfied.

Yep, because there was still one little detail NOT allowing me to be fully happy: Bubble wrap.
Indeed.
The problem was that I had to make sure that my little boxes would arrived safe and dry to destination. Because you never know. And cardboard could absorb a loooooot of water, unfortunately...

But today everything changes and I'm happy to consider myself (well, my packaging!) totally sustainable!

And thank you to the amazing job of my supplier Ecoenclose, I now use GreenWrap which offers similar cushioning and padded protection as bubble wrap but is naturally biodegradable, compostable, SFI-certified, and fully recyclable.

It artfully molds around my cute box, providing also a beautiful presentation.
And it takes up much less room than those awful plastic bubbles!

"Thank you Elisa, but I wouldn't be happy if I get this pile of paper all soaked..."

But you WON'T!
Because I will carefully insert it in the lovely 100% Recycled Flap & Seal Bag which offers clear protection from dust, dirt, moisture, and scratching. They also happen to be earth & archival-friendly.

BOOM!

If you're still here reading...A big Thank you! I really appreciate your environmental conscience :)

If I can have your attention for ONLY one extra minute.....

I would like to introduce you to a new addition to the family:

"O Bangle"!

He is Fedona's cousin ;) and I have been thinking of him for a long time...
Many clients and followers -both boys and girls- have been asking for a bracelet, a unisex one...
And here it is!
I can't imagine how pretty it would look to stack them up!